Style Guide

A complete reference for the visual language of this template—covering fonts, colors, buttons, and reusable elements. These standards help ensure clarity, balance, and harmony in every design decision.

Color palette

Primary

23252A

Accent

A29C5D

Text

0F1013

Light BG 1

F8F7EB

Light BG 2

EFEED8
Typography
Text style
Size
Line Height
Weights
Letter Spacing

H1

120
120%
Regular
-6%

H2

80
120%
Regular
-6%

H3

48
120%
Regular
-5%

H4

34
120%
Regular
-3%
H5
28
120%
Regular
-3%
H6
24
120%
Regular
-3%

Sub Heading

22
130%
Regular
-3%

Paragraph (Regular)

18
150%
Regular
-2%

Paragraph (Regular)

16
150%
Regular
-2%
Body Text (Regular)
14
100%
Regular
0%
Text style (Italic)
Size
Line Height
Weights
Letter Spacing

Heading 02

80
110%
Regular
-4%

Heading 05

28
120%
Regular
-2%
Buttons
Start a Project
Start a Project
Button ArrowButton Arrow
Start a Project
Start a Project
Button ArrowButton Arrow
Coming Soon
Coming Soon
Button ArrowButton Arrow
Send A Message
Navigation
Animated Buttons

CTA buttons use the shared dotted-arrow text roll. Icon-only controls keep their own plus, close, or slider controls.

Start a ProjectStart a ProjectRead Full BlogsLoading
Process Section

Reusable pinned GSAP process section. Home and Services mount this component in place of the generated process block.

Our process

01 / 04

Discovery& Strategy

We start with your goals, audience, and growth targets. Every decision after this is mapped to business outcomes, not personal preference.

Design& Art Direction

Using Figma and creative direction informed by your brand, we craft high-fidelity designs optimized for conversion, clarity, and aesthetic impact.

Webflow Development

We build directly in Webflow: clean, CMS-driven, responsive, and fully manageable by your team without engineering dependency.

Launch& Optimization

We go live, configure analytics, and monitor performance. AEO, speed, and conversion optimization begin on day one.

01Discovery & Strategy
Now
02Design & Art Direction
Up next
03Webflow Development
Up next
04Launch & Optimization
Up next

50+ projects delivered for growth brands globally.

Edugen
Astrpo
Nextim
Gaguar
VoiceRise
Vanture
Gillate AI
Flowmarc
04..

Premium creative services built on Webflow.

Services

Webflow Design & Development

WebflowFigma DesignCMSAnimationResponsive QALaunch Support

We design and build custom Webflow websites that load fast, look sharp, and give your team full control after launch.

Brand Identity & Visual Systems

LogoVisual IdentityGuidelinesMessagingArt DirectionLaunch Kit

We create clean, flexible brand systems that make your website, pitch deck, and marketing feel consistent from day one.

UI/UX Design

Landing PagesProduct UIWireframesPrototypeUser Flow

We design interfaces around clarity, speed, and conversion, from first wireframe through production-ready screens.

AEO & Web Performance

AEO AuditSchemaCore Web VitalsContent StructureAI Search

We structure pages for search engines and AI answers with schema, fast performance, clear hierarchy, and reusable content systems.

What clients say_

Flowmarc completely transformed how we think about our website. The new Webflow site launched in three weeks and our consultation bookings doubled in the first month.

Zara KhalidCo-Founder, HealthStack MENA

We came to Flowmarc with a rough brand idea and left with a complete identity, Webflow site, and a content strategy. The team is sharp, responsive, and genuinely creative.

Omar TariqCEO, LaunchPad Ventures
Showing testimonials 1 and 2 of 4

Frequently asked questions

We've heard it all. Here's everything you need to know before working with us.

Still have questions for your next projects?

Schedule A Call

Frequently asked questions

We've heard it all. Here's everything you need to know before working with us.

Still have questions for your next projects?

Schedule A Call

Hey! We are Ready to build Yours_

and I'm interested in.
My project budget
.
.

Thanks - your message is ready to send. We respond within 24 hours.

50+ projects delivered for growth brands globally.

Edugen
Astrpo
Nextim
Gaguar
VoiceRise
Vanture
Gillate AI
Flowmarc